Before developing a solution, it is imperative to fully understand the problem and why it matters to the end-user.
Balanced Clarity is the alignment of that knowledge into well-defined product requirements alongside an informed development strategy.
Innovation leverages the prototype to develop, integrate and refine ideas into a final product.
Whether it is a proof-of-concept, functional prototype or a complete looks-like, works-like prototype the repetitive cycle of design, build and test captures the necessary learning.
Strategically aligning factors such as volume manufacturing, go-to-market, distribution models and IP generation is critical to success; they cannot be ignored.
Seeing the bigger picture and how all the pieces fit together over time is the key to crafting plans that work.

